KITH
x
Greg Lauren
REVIEW

By: Nick Supernova
August 16, 2024

Established in 2011 in New York City, Kith is a lifestyle brand that has successfully merged fashion with a progressive retail concept. The brand is known for its unique approach to streetwear, offering curated collections that often feature collaborations with high-profile designers and brands. Kith’s stores reflect an emphasis on aesthetic and experience, designed to feel as much like a gallery as a traditional retail space.

Kith has garnered a loyal following, appealing to both sneaker enthusiasts and fashion-forward consumers. Its offerings encompass a variety of products, including apparel, accessories, and of course, an impressive selection of sneakers that are regularly updated to stay current with trends. The brand's unique ability to blend functionality with style has set it apart in the competitive streetwear market.

With a commitment to quality and design, Kith continues to expand its influence, driving conversations around lifestyle and contemporary culture. The brand not only sells products but also fosters a community of like-minded individuals who share a passion for the latest in fashion and footwear.

Kith has once again positioned itself at the intersection of streetwear and high fashion with its latest collaboration featuring Greg Lauren, nephew of the iconic designer Ralph Lauren. This partnership not only embodies a fusion of contemporary aesthetics and classic motifs but also pays homage to the rich heritage of the Lauren family.

The collection showcases an eclectic mix of relaxed silhouettes and innovative textiles, merging Kith's urban sensibilities with Greg's distinctive deconstructed style. Expect to see handcrafted pieces that emphasize artistry, with an array of layering options ideal for transitional weather.

Signature elements include patchwork designs, utilitarian pockets, and bold colour schemes that reflect both Greg's artistic vision and Kith's commitment to quality. The collection will likely feature an assortment of outerwear, knitwear, and accessories, all designed to resonate with a diverse audience that appreciates the nuances of both brands.

This collaboration is set to leave a significant mark on the fashion landscape, merging street style with an undeniable touch of elegance and craftsmanship.

Kith and Greg Lauren have combined their creative forces to unveil the Ivy League Collection, reflecting a blend of luxury and collegiate aesthetics. This collaboration pays homage to traditional Ivy League styles while infusing modern silhouettes and unique craftsmanship.

The collection features a range of garments that encapsulate the essence of preppy fashion. Expect tailored blazers, relaxed-fit trousers, and stylish knitwear that can transition seamlessly from campus to urban settings. Each piece is designed with a focus on quality materials and textures, ensuring that comfort and style coexist effortlessly.

Signature elements of Greg Lauren’s design philosophy are evident throughout the collection, such as distressed detailing and unexpected layering techniques. The colour palette balances classic shades like navy, burgundy, and cream, evoking a sense of nostalgia while remaining contemporary.

Accessories play a crucial role, including caps and bags that complement the overall aesthetic. This collection not only nods to the prestigious Ivy League heritage but also challenges it, encouraging self-expression and individuality.

The Kith x Greg Lauren Ivy League Collection is now available for those seeking to elevate their wardrobe with pieces that blend sophistication and casual charm. These garments are suitable for various occasions, allowing for versatile styling that fits both the classroom and the city life.